INGREDIENTS & FORMULATION

• Do your products contain fluoride or peroxide?

  No. Pure White Lumé® products are completely fluoride-free and peroxide-free. We use natural mineral and botanical ingredients like Hydroxyapatite and Coconut Charcoal to support remineralization and freshness — safely and naturally.

• What is PAP+ and how does it whiten teeth?

  PAP+ (Phthalimidoperoxycaproic Acid) is a modern, peroxide-free whitening ingredient that safely breaks down stains on the tooth surface. It reacts with discoloration molecules and lifts them without weakening enamel — unlike traditional peroxide formulas. It’s clinically shown to whiten effectiv...