PRODUCT INFORMATION & SAFETY

• Are your products vegan and cruelty-free?

  Yes — all Pure White Lumé® products are 100% vegan, cruelty-free, and free from fluoride, peroxide, and harsh chemicals. We’re committed to sustainable beauty and ethical manufacturing across every product.

• How often should I use the whitening powder?

  For best results, use the Pure White Lumé® whitening powder once daily — or at least 3–4 times per week. Apply it using your bamboo toothbrush, brush gently for 1–2 minutes, then rinse thoroughly. Consistency is key for long-lasting, radiant results.

• Is Pure White Lumé safe for enamel and sensitive teeth?

  Absolutely. Pure White Lumé® products are powered by PAP+ (Phthalimidoperoxycaproic Acid) — a clinically proven, non-peroxide whitening compound that whitens without damaging enamel or causing sensitivity. Our formulas are enriched with Hydroxyapatite, Calcium, and soothing botanical extracts to ...